Baidu Advertising Management

As certified experts in Baidu advertising, we understand the pivotal role it plays in propelling your business to success within China. Let us assist you in navigating the complexities of Baidu PPC account application and management, ensuring your advertising efforts yield the best results.

At SEO Shifu, we boast extensive experience in managing PPC campaigns within the Chinese market. Our expertise lies in the art of maximizing efficiency—spending less while achieving more. We meticulously optimize every facet of your PPC campaign to ensure your target audience finds their way to your website, all while minimizing costs. Our approach is designed to enhance your online presence and drive results that matter.

How We Can Help

Amazing Clients & Partners

  • Amit Sharma, Digital Marketing Specialist, Chambers and Partners

    “We have been delighted with the first-class service SEO Shifu have provided Chambers. SEO Shifu were able to help us with the setup of our WeChat account and have been instrumental in helping us grow our followers across the platform, working closely with us on content and campaigns. It has been a pleasure to work with Ryan and the team and we look forward to many future successes.”

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Contact Us

Our team of digital marketing specialists is poised to assist you in crafting a successful marketing strategy that ensures enduring growth for your enterprise in China.

Interested in collaborating with us? Share your requirements, and our dedicated team will respond within 24 hours.

Reach out to us at hi@seoshifu.com or fill out the form.

ARTICLES ON BAIDU ADVERTISING

Latest Blog Posts

How to Advertise on Baidu

Baidu Advertisement, while operating on a pay-per-click model similar to Google Ads, presents unique challenges and opportunities that advertisers must navigate. Understanding the nuances of launching campaigns on Baidu, from the initial account application process to crafting effective ads, is crucial for success in the Chinese market.

Baidu Advertising Account

Setting up a Baidu ads account is your first step towards launching paid campaigns on China’s largest search engine. However, the process can be more complex and time-consuming than those familiar with Google Ads might expect. This involves navigating regulatory requirements, providing necessary documentation, and understanding the local market nuances.

For a detailed walkthrough, check our blog post: “How to Open a Baidu PPC Account.

Baidu Advertising Costs

Unlike Google Ads' pay-as-you-go model, Baidu requires advertisers to make an upfront deposit to activate their accounts.

The minimum initial deposit is typically around 5000 RMB (700 USD).

Baidu Search Advertising vs. Display Advertising

Baidu offers two primary channels for advertising: search advertising and display advertising. Each serves different purposes and targets users in different stages of the customer journey.

  • Baidu Search Advertising: Similar to Google’s search ads, Baidu’s search advertising allows your ads to appear in search results when users query relevant keywords. This is highly effective for targeting users with high intent, as your ads are shown to those actively searching for related products or services.

  • Baidu Display Advertising: On the other hand, Baidu’s display advertising leverages a vast network of partner websites to show your ads. This method is more about increasing brand awareness and reaching a broader audience. Display ads can be targeted based on user demographics, interests, and behavior, making them a versatile tool for building visibility across the web.

Key Considerations for Successful Baidu Advertising

  • Localization: Tailoring your ads to fit the cultural and linguistic preferences of the Chinese audience is crucial. This goes beyond simple translation; it involves understanding local consumer behavior and preferences.

  • Keyword Research: Given the differences in language and search behavior, conducting thorough keyword research specific to the Chinese market is essential for effective search advertising.

  • Quality Content: Baidu places a significant emphasis on the quality and relevance of ad content. Ensuring your ads and landing pages meet these criteria can improve your ad performance.

  • Compliance: Baidu has strict advertising policies, particularly around certain industries. Familiarizing yourself with these regulations and ensuring your ads comply is vital to avoid rejections or account issues.